| 000 | 01325 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0077103920 | ||
| 020 | _a9780077103927 | ||
| 082 | 0 | 4 | _a338.7 |
| 100 | 1 |
_aEarl, Peter E. _9122355 |
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| 245 | 1 | 0 |
_aBusiness economics : _ba contemporary approach / _cPeter E. Earl. |
| 260 |
_aLondon : _bMcGraw Hill Higher Education, _c2005. |
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| 300 |
_a592 p. ; _c27 cm. |
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| 500 | _aPaperback. | ||
| 520 | _a"Business Economics: A Contemporary Approach" provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand. | ||
| 700 | 1 |
_aWakeley, Tim. _9122356 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0077103920/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0077103920 |
| 942 |
_aNBS _cBK _k338.5 EAR _2ddc |
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| 999 |
_c345927 _d345927 |
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