| 000 | 00974 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a039536938X | ||
| 020 | _a9780395369388 | ||
| 090 |
_c3903 _d3903 |
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| 100 | 1 | _aPride, William M. | |
| 245 | 1 | 0 |
_aMarketing : _bbasic concepts and decisions / _cWilliam M. Pride. |
| 250 | _a6th ed. | ||
| 260 |
_a[S.l.] : _bHoughton Mifflin Harcourt (HMH), _c1989. |
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| 300 |
_a818 p. ; _c26 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aDerived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption. | ||
| 700 | 1 | _aFerrell, O.C. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/039536938X/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=039536938X |
| 942 |
_aNBS _cBK _k658.8005 PRI |
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| 999 |
_c346364 _d346364 |
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