| 000 | 01400 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a0077090225 (hardcover) | ||
| 020 | _a9780077090227 (hardcover) | ||
| 082 | 0 | 4 | _a658.049 |
| 090 |
_c4086 _d4086 |
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| 100 | 1 | _aMoran, Robert T., Ph.D. | |
| 245 | 1 | 4 |
_aThe global challenge : _bbuilding the new worldwide enterprise / _cRobert T., Ph.D. Moran, John R. Riesenberger. |
| 250 | _a1st THUS ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Companies, _c1994. |
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| 300 |
_a280 p. ; _c24 cm. |
||
| 520 | _aFor all organizations, working and competing in a worldwide market is a fact of everyday business life. Inspite of a general acceptance of this 'globalization', managing the problems and opportunities that it presents is something that senior executives and managers are trying to come to terms with. The Global Challenge offers a comprehensive guide to the issues of international business - competition, global changes, vision, structure, strategy, organizational change, competencies required - presented in a simple, practical style. Incorporating research conducted among today's senior executives, the authors address problems in management structures, human resource and culture that are central to making a success of globalization. | ||
| 700 | 1 | _aRiesenberger, John R. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0077090225/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.049 MOR |
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| 999 |
_c346542 _d346542 |
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