| 000 | 01228 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a0077098374 (paperback) | ||
| 020 | _a9780077098377 (paperback) | ||
| 082 | 0 | 4 | _a658 |
| 090 |
_c4189 _d4189 |
||
| 100 | 1 | _aPhillips, Paul. | |
| 245 | 1 | 0 |
_aE-business strategy : _btext and cases / _cPaul Phillips. |
| 260 |
_a[S.l.] : _bMcGraw Hill Higher Education, _c2002. |
||
| 300 |
_a416 p. ; _c24 cm. |
||
| 520 | _aThis book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0077098374/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.05 PHI |
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| 999 |
_c346640 _d346640 |
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