000			01837 a2200181 4500
020			_a0071373365 (hardcover)
020			_a9780071373364 (hardcover)
082	0	4	_a658.05
090			_c4196 _d4196
100	1		_aBarrenechea, Mark J.
245	1	0	_aEbusiness or out of business : _boracle's roadmap for profiting in the new economy / _cMark J. Barrenechea.
250			_a1st ed.
260			_a[S.l.] : _bMcGraw-Hill Companies, _c2000.
300			_a236 p. ; _c23 cm.
520			_aLeverage the power of the Internet E-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch. This guide is actually a detailed blueprint any company, including yours, can deploy, effectively using the Internet to institute its own global database, and compete successfully in the emerging digital economy. Author Mark Barrenechea, one of the executives who was central to Oracle's e-Transformation, tells you how to: * Reconcile new Internet business strategies with traditional bricks-and-mortar operations * Cut IT expenses and standardize business processes * Interact with each customer in consistent and effective ways * Accumulate customer information systematically and reconcile it with data already gathered * Deploy new products and processes internally -- the moment they become available * Consolidate separate databases and computer systems into a one-stop global database * Coordinate multi-vendor applications approaches * Integrate the automation of all business functions -- marketing, sales, service, call centers, field professionals, HR, financials, and procurement.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071373365/chopaconline-20
942			_aNBS _cBK _k658.0521 BAR
999			_c346646 _d346646