000			01381 a2200181 4500
020			_a0324003749 (paperback)
020			_a9780324003741 (paperback)
082	0	4	_a658.40352
090			_c4331 _d4331
100	1		_aWolfe, Joseph.
245	1	0	_aGlobal business game : _ba simulation in strategic management and international business / _cJoseph Wolfe.
250			_aBk&CD-Rom ed.
260			_a[S.l.] : _bSouth-Western Educational Publishing, _c1999.
300			_a191 p. ; _c27 cm.
520			_aBased on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0324003749/chopaconline-20
942			_aNBS _cBK _k658.40352 WOL
999			_c346776 _d346776