000			01694 a2200193 4500
020			_a1861975430 (paperback)
020			_a9781861975430 (paperback)
082	0	4	_a658
090			_c4368 _d4368
100	1		_aHofstede, Geert.
245	1	0	_aCultures and organizations : _bsoftware of the mind / _cGeert Hofstede.
260			_a[S.l.] : _bProfile Business, _c1994.
300			_a320 p. ; _c20 cm.
490	1		_aThe successful stategist.
520			_aInter cultural cooperation and its importance for survival. People of other countries, of another generation, social class, job or organization, often think and act in ways that puzzle us. To these people, of course, we are the ones who behave in a surprising manner. What separates them from us is the culture in which we grew up. 'Culture' in this sense is not the same as 'civilization'; it encompasses much more. Deeply-rooted and, therefore, often unconscious values lead us to consider as normal what others think abnormal, as polite what to others is rude, and as rational what others find irrational. Organizational cultures are a different phenomenon; they do not follow the same dimensions, are more manageable, and in fact offer an opportunity to bridge national cultures. Following twenty-five years of research into multinational companies, Geert Hofstede and Bob Garrett reveal the circumstances in which organizational cultures can be managed effectively, and outline ways of learning intercultural communication which are essential more essential than ever.
830		4	_aThe successful stategist.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1861975430/chopaconline-20
942			_aNBS _cBK _k302.3505 HOF
999			_c346813 _d346813