| 000 | 01144 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0131469193 (paperback) | ||
| 020 | _a9780131469198 (paperback) | ||
| 082 | 0 | 4 | _a658.84 |
| 090 |
_c4573 _d4573 |
||
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing / _cWarren J. Keegan, Mark C. Green. |
| 250 | _a4th ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c2004. |
||
| 300 |
_a656 p. ; _c27 cm. |
||
| 490 | 1 | _a4th edition. | |
| 520 | _aFor undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6). | ||
| 700 | 1 | _aGreen, Mark C. | |
| 830 | 0 | _a4th edition. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131469193/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.84 KEE |
||
| 999 |
_c347015 _d347015 |
||