| 000 | 01133 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0697327159 (paperback) | ||
| 020 | _a9780697327154 (paperback) | ||
| 082 | 0 | 4 | _a302.23 |
| 090 |
_c4934 _d4934 |
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| 100 | 1 | _aBlack, Jay. | |
| 245 | 1 | 0 |
_aIntroduction to media communication / _cJay Black, Jennings Bryant, Susan Thompson. |
| 250 | _a5th ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Humanities/Social Sciences/Languages, _c1997. |
||
| 300 |
_a448 p. ; _c28 cm. |
||
| 520 | _aThis outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length. | ||
| 700 | 1 | _aBryant, Jennings. | |
| 700 | 1 | _aThompson, Susan. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0697327159/chopaconline-20 |
| 942 |
_aNBS _cBK _k302.23 BLA |
||
| 999 |
_c347363 _d347363 |
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