000 01790 a2200205 4500
020 _a007326721X (paperback)
020 _a9780073267210 (paperback)
082 0 4 _a658
090 _c5355
_d5355
100 1 _aDess, Gregory G.
245 1 0 _aStrategic management :
_bcreating competitive advantage with online learning center access card /
_cGregory G Dess, G.T. (Tom) Lumpkin, Alan Eisner.
250 _a3nd ed.
260 _a[S.l.] :
_bMcGraw-Hill/Irwin,
_c2006.
300 _a559 p. ;
_c26 cm.
520 _aSTRATEGIC MANAGEMENT: Creating Competitive Advantages, 3/e , by Dess, Lumpkin, and Eisner, responds to the demands of today’s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 3rd Edition from a variety of source- pre-selected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources
700 _aLumpkin, G.T. (Tom
700 _aEisner, Alan
856 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/007326721X/chopaconline-2
942 _aNBS
_cBK
_k658.4012 DES
999 _c347766
_d347766