| 000 | 01546 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0471254541 (hardcover) | ||
| 020 | _a9780471254546 (hardcover) | ||
| 082 | 0 | 4 | _a658.4012 |
| 090 |
_c5376 _d5376 |
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| 100 | 1 | _aBesanko, David. | |
| 245 | 1 | 0 |
_aEconomics of strategy, 2nd edition / _cDavid Besanko, David Dranove, Mark Shanley. |
| 250 | _a2nd ed. | ||
| 260 |
_a[S.l.] : _bWiley, _c1999. |
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| 300 |
_a656 p. ; _c26 cm. |
||
| 500 | _aImport. | ||
| 520 | _aThis comprehensive book applies modern economic principles to study a firm's strategic position. The book integrates insights from the theory of the firm, industrial organization and strategy research while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. The broad sweep of modern economics and strategy research is organized and presented in an appealing format. Many topics dovetail with important current research agendas. In this edition, the authors have completely reworked their discussions of a number of difficult topics, such as "make or buy fallacies", competitor identification, commitment, and strategic positioning. They also introduce a "make or buy issue tree" and an "industry analysis checklist" that readers should find very useful when assessing make or buy decisions and performing five forces analyses. | ||
| 700 | 1 | _aDranove, David. | |
| 700 | 1 | _aShanley, Mark. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471254541/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.4012 BES |
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| 999 |
_c347786 _d347786 |
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