| 000 | 00809 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a1578519535 (hardcover) | ||
| 020 | _a9781578519538 (hardcover) | ||
| 082 | 0 | 4 | _a658.4 |
| 090 |
_c5518 _d5518 |
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| 100 | 1 | _aPrahalad, C. K. | |
| 245 | 1 | 4 |
_aThe future of competition : _bco-creating unique value with customers / _cC. K. Prahalad, Venkat Ramaswamy. |
| 260 |
_a[S.l.] : _bHarvard Business Press, _c2004. |
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| 300 |
_a320 p. ; _c24 cm. |
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| 520 | _aText presents a new approach to value creation; showing that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers. DLC: Competition. | ||
| 700 | 1 | _aRamaswamy, Venkat. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1578519535/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.4 PRA |
||
| 999 |
_c347925 _d347925 |
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