| 000 | 01063 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0131065270 (paperback) | ||
| 020 | _a9780131065277 (paperback) | ||
| 082 | 0 | 4 | _a658.802 |
| 090 |
_c5822 _d5822 |
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| 100 | 1 | _aGoncalves, Karen P. | |
| 245 | 1 | 0 |
_aServices marketing : _ba strategic approach / _cKaren P. Goncalves. |
| 250 | _aUS ed ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c1997. |
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| 300 |
_a240 p. ; _c24 cm. |
||
| 520 | _aIn Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concepts basic to the understanding of services marketing. *Offers strong pedagogical support designed to aid both readers and instructors, including; - Examples - Cases - In-class exercises - Project ideas. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131065270/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.802 GON |
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| 999 |
_c348221 _d348221 |
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