000 00365 a2200133 4500
082 _a659.1
090 _c6365
_d6365
100 _aBelch,George E.
245 _aAdvertising & Promotion.
_bAn Integrated Marketing Communication.
_cBelch George E.
260 _aLondon.
_bMcGraw-Hill
_c1998.
300 _a762p.
500 _aHard cover.
942 _aNBS
_cBK
_k659.1 GEO
999 _c348730
_d348730