000 01007 a2200229 4500
020 _aB0090T1042
020 _aB0090T1042
082 0 4 _a381
090 _c6875
_d6875
100 1 _aDalrymple, Douglas J.
245 1 0 _aSales management /
_cDouglas J. Dalrymple.
250 _a7th International Ed ed.
260 _a[S.l.] :
_bJohn Wiley and Sons (WIE),
_c2004.
300 _a624 p. ;
_c26 cm.
500 _aHardcover.
520 _aThis practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.
700 1 _aCron, William L.
700 1 _aDecarlo, Thomas E.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0471451711/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471451711
942 _aNBS
_cBK
_k658.81
999 _c349214
_d349214