| 000 | 00902 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0131457578 (hardcover) | ||
| 020 | _a9780131457577 (hardcover) | ||
| 090 |
_c6876 _d6876 |
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| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a12th ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c2006. |
||
| 300 |
_a816 p. ; _c28 cm. |
||
| 490 | 1 | _a12th edition. | |
| 520 | _aFor the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. | ||
| 700 | 1 | _aKeller, Kevin Lane. | |
| 830 | 0 | _a12th edition. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131457578/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.8 KOT |
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| 999 |
_c349215 _d349215 |
||