| 000 | 01017pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 2560903 | ||
| 003 | NUST | ||
| 005 | 20240611135809.0 | ||
| 008 | 951011s1996 njua b 001 0 eng | ||
| 010 | _a 95025901 | ||
| 020 | _a0133057151 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.A13 1996 |
| 082 | 0 | 0 |
_a659.1 _bBAT |
| 100 | 1 |
_aBatra, Rajeev. _9123486 |
|
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
||
| 300 |
_axiii, 754 p. : _bill. ; _c25 cm. |
||
| 500 | _aAaker's name appears first on 4th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement _9123487 |
|
| 700 | 1 |
_aMyers, John G., _d1933- _9123488 |
|
| 700 | 1 |
_aAaker, David A. _9115857 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c349535 _d349535 |
||