000 00517nam a22001817a 4500
003 OSt
005 20180116183007.0
008 150810b xxu||||| |||| 00| 0 eng d
020 _a9781259026850
040 _c0
082 _29th
_a659.1 BEL 2013
100 _aGeorge E. Belch
245 _aAdvertising and Promotion
_bAn Integrated Marketing Communications Percpective
_cGeorge E. Belch
260 _aIndia
_bMcGraw Hill
_c2013
300 _a1016 p.
_bPB
440 _aAdvertising and Promotion
942 _2ddc
_cBK
999 _c350120
_d350120