000			01321cam a22003254a 4500
001			12494748
003			OSt
005			20180116183050.0
008			010806s2002 maua b 001 0 eng
010			_a 2001044566
020			_a0072429461 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.C6944 2002
082	0	0	_a658.802 CRA 2002 _221
100	1		_aCravens, David W.
245	1	0	_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
250			_a7th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _cc2002.
300			_axvi, 685 p. : _bill. ; _c26 cm. + _e1 computer disc (4 3/4 in.)
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
538			_aSystem requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.
650		0	_aMarketing _xCase studies.
700	1		_aLamb, Charles W.
700	1		_aCrittenden, Victoria Lynn.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_apc20 2001-08-06 to SSCD _csd20 2001-08-07; _aaa05 2001-08-09 _aps15 2001-10-12 bk rec'd, to CIP ver.
999			_c351600 _d351600