000			02670 a2200277 4500
003			OSt
005			20180116192346.0
008			120530t xxu||||| |||| 00| 0 eng d
020			_a3899552776 (paperback)
020			_a9783899552775 (paperback)
040			_c0
082	0	4	_a745.2092
245	0	0	_aLess and more : _bthe design ethos of dieter rams / _cedited by Keiko Ueki-polet and Klaus Kemp,
260			_aTokyo : _bDie Gestalten Verlag, _c2010.
300			_a808 p. : _bill. ; _c25 cm.
500			_aBilingual edition.
520			_aIn the more than 40 years that he spent working at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Dieter Rams created ten rules of design more than twenty years ago. Sometimes referred to as the ten commandments, they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less and More elucidates the design philosophy of Dieter Rams. The book contains images of hundreds of Rams's products as well as his sketches and models from Braun stereo systems and electric shavers to the chairs and shelving systems that he created for Vitsoe and his own company sdr+. In addition to the rich visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created, describe its timeless quality, and put it into current context. In this way, the work of Dieter Rams is given a contemporary reevaluation that is especially useful in light of the rediscovery of functionalism and rationalism in today s design. Less and More shows us the possibilities that design opens for both the manufacturer and the consumer as a means of making our lives better through attractive, functional solutions that also save resources.
600	1	0	_aRams, Dieter _92689
650	1	0	_aIndustrial designers _92690
650	1	0	_aIndustrial design _zGermany (West) _92691
700	1		_aKemp, Klaus. _92692
700	1		_aUeki-polet, Keiko. _92693
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/3899552776/chopaconline-20
942			_aSADA _cBK _k745.2092 LES 2010 _2ddc
999			_c352778 _d352778