000 00449 a2200169 4500
020 _a0030125480 (Int. ed.)
020 _a0030976014
035 _a7404725
040 _aDLC
_bDLC
100 1 0 _aBoone, Louis E.
245 1 0 _aContemporary marketing
_cLouis E. Boone, David L. Kurtz.
250 _a8th ed.
260 0 _aFort Worth, Tx.
_b: Dryden Press
_c, c1995.
300 _a737 p.
_b: ill.
700 1 0 _aKurtz, David L.
942 _cBK
_k658.8 BOO
_2ddc
999 _c4706
_d4706