000			00548 a2200193 4500
020			_a0073660310 (softcover : alk. paper)
040			_aDLC
082	0	0	_a658.8
100	1		_aEtzel, Michael J.
245	1	0	_aMarketing _cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250			_a12th ed.
260			_aBoston, Mass. : _bIrwin/McGraw-Hill, _c2001.
300			_ap. cm.
440		0	_aMcGraw-Hill series in marketing
650		0	_aMarketing.
700	1		_aWalker, Bruce J.
700	1		_aStanton, William J.
942			_cBK _k658.8 ETZ _2ddc
999			_c4731 _d4731