000			01576 a2200205 4500
020			_a8129702010
040			_aDLC _bDLC
082	0	0	_a658.8
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing _cPhilip Kotler, Gary Armstrong.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006.
300			_axx, 651, 33, 28, 3, 10, 20 p. : _bcol. ill. ; _c29 cm.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing.
700	1		_aArmstrong, Gary.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
942			_cBK _k658.8 KOT _2ddc
999			_c4744 _d4744