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003 ASAB
005 20180827062712.0
008 041206s2005 ilua b 001 0 eng
010 _a 2004029045
020 _a0-7494-4528-9
035 _a(DNLM)101235554
040 _cASAB
050 0 0 _aTP248.2
_b.K45 2005
060 1 0 _aW 82
_bK29 2005
082 0 0 _a660.6
_222
245 0 0 _aKellogg on biotechnology :
_bthriving through integration /
_cedited by Alicia Löffler.
260 _aEvanston, Ill. :
_bNorthwestern University Press :
_bKellogg School of Management ;
_aLondon :
_bKogan Page,
_cc2005.
300 _axiii, 264 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 0 _aPromises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.].
650 0 _aBiotechnology.
_92266
650 0 _aBiotechnology industries.
_92267
650 1 2 _aBiomedical Technology.
_92268
650 2 2 _aBiotechnology
_xeconomics.
_92269
650 2 2 _aBiotechnology
_xorganization & administration.
_92270
650 2 2 _aTechnology, Pharmaceutical.
_92271
700 1 _aLöffler, Alicia.
_92272
710 2 _aKellogg Center for Biotechnology.
_92273
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip054/2004029045.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0617/2004029045-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0617/2004029045-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c480317
_d480317