000			01900cam a22003374a 4500
999			_c522513 _d522513
001			13147289
003			NUST
005			20181030111819.0
008			030403s2003 nyu f 001 0 eng
010			_a 2003007913
020			_a0071410333 (alk. paper)
038			_aWASEEM
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5825 _b.H44 2003
082	0	0	_a808.06659 _bHER
100	1		_aHershkowitz-Coore, Sue. _912407
245	1	0	_aPower sales writing / _cSue Hershkowitz-Coore.
260			_aNew York : _bMcGraw-Hill, _cc2003.
300			_axv, 174 p. ; _c21 cm.
500			_aIncludes index.
505	0		_aGetting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
650		0	_aAdvertising copy _vHandbooks, manuals, etc. _912408
650		0	_aSales letters _vHandbooks, manuals, etc. _912409
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/2003007913.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip042/2003007913.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2003007913.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK