000 00558nam a22001937a 4500
003 NUST
005 20230209102620.0
008 190730b ||||| |||| 00| 0 eng d
038 _aMr. Noman
082 _a658
100 _aUmer, Ilhan
_918857
245 _aImpact of Humor & Ad Argument on the Viewers' Attitude towards the Advertised Brand
_cIlhan Umer.
260 _aIslamabad:
_bMBA - NUST,
_c2015.
300 _a57 p.: ill.;
_c30cm.
500 _aHardcover.
650 _aMBA Thesis.
_917629
700 _aBilal Chohan.
_918858
942 _2ddc
_cTHE
999 _c527540
_d527540