| 000 | 00623nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c527777 _d527777 |
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| 003 | NUST | ||
| 005 | 20190808065603.0 | ||
| 008 | 190808b ||||| |||| 00| 0 eng d | ||
| 038 | _aMr. Noman | ||
| 082 | _a658 | ||
| 100 |
_aAshok, Marvi _919199 |
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| 245 |
_aTo Study effect of Emotional Appeal on Consumer Behavior in CSD (Carbonated Soft Drink) Advertisements and its Comparison with Humor Appeal / _cMarvi Ashok. |
||
| 260 |
_aIslamabad: _bNBS - NUST, _c2015. |
||
| 300 |
_a49 p.: ill.; _c30cm. |
||
| 500 | _aHardcover. | ||
| 650 |
_aMBA Thesis. _917629 |
||
| 700 |
_aBilal Ahmed Chohan. _918175 |
||
| 942 |
_2ddc _cTHE |
||