000 00566nam a22001937a 4500
003 NUST
005 20230525114639.0
008 190808b ||||| |||| 00| 0 eng d
038 _aMr.Noman
082 _a658
100 _aTiwana, Areej Anwar
_919200
245 _aEFFECT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE AND CUSTOMER RETENTION
_cAreej Anwar Tiwana.
260 _aIslamabad:
_bNBS - NUST,
_c2014.
300 _a55 p.: ill.;
_c30cm.
500 _aHardcover.
650 _aMBA Thesis.
_917629
700 _aFatima Zaheer Nasir.
_918800
942 _2ddc
_cTHE
999 _c527778
_d527778