000 00499nam a22001577a 4500
020 _qHard Cover.
082 _a658.4
100 _aZia, Munazza
245 _aMarketing to the bottom of the pyramid
_bSelling to the poor vs. Selling out the Poor
_cMunazza Zia.
260 _aIslamabad.
_bNBS - NUST,
_c2012.
300 _aiv. 28 p. : ill. ;
_c30cm.
650 _aEMBA Thesis.
_917645
700 _aMr. Abid R. Khawja.
942 _2ddc
_cTHE
999 _c532543
_d532543