| 000 | 01215cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 15120849 | ||
| 003 | CEME | ||
| 005 | 20210628201559.0 | ||
| 008 | 071221s2008 njua b 001 0 eng | ||
| 010 | _a 2007052392 | ||
| 020 | _a9780470119860 (cloth) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5826.5 _b.K46 2008 |
| 082 | 0 | 0 |
_a659.1/11 _222 |
| 100 |
_aCalder, Bobby.J _955926 |
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| 245 | 0 | 0 |
_aKellogg on advertising & media :the Kellogg School of Management _bthe Kellogg School of Management |
| 246 | 3 | _aKellogg on advertising and media | |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008. |
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| 300 |
_axi, 292 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising media planning. _955927 |
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| 650 | 0 |
_aAdvertising. _955928 |
|
| 710 | 2 |
_aJ.L. Kellogg Graduate School Of Management. _955929 |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0806/2007052392-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007052392-b.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c566529 _d566529 |
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