000 00504nam a22001577a 4500
020 _a978-1-25902685-0
082 _a659.1 BEL
100 _aGeorge E. Belch, Michael A. Belch, Keyoor Purani
245 _aAdvertising and promotion:
_bAn integrated marketing communication perspective/
_cBelch, Georage E.
250 _a9th ed.
260 _aNew Delohi, India :
_bMcGraw Hill ;
_c2015.
300 _g24 cm.
942 _2ddc
_cBK
999 _c586724
_d586724