000 01288cam a22003494a 4500
001 11920845
003 NUST
005 20220414134055.0
008 000224s2001 maua b 001 0 eng
010 _a 00026735
020 _a0072315571
038 _awaseem
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.P387 2001
082 0 0 _a658.8
_bPET
100 1 _aPeter, J. Paul.
_990960
245 1 0 _aMarketing management :
_bknowledge and skills /
_cJ. Paul Peter, James H. Donnelly, Jr.
250 _a6th ed.
260 _aBoston, Mass. :
_bIrwin/McGraw-Hill,
_cc2001.
300 _axx, 876 p. :
_bill. (some col.), maps ;
_c26 cm.
504 _aIncludes bibliographical references (p. 851-858) and indexes.
563 _aHBK.
650 0 _aMarketing
_xManagement.
_914676
650 0 _aMarketing
_xManagement
_vCase studies.
_990961
700 1 _aDonnelly, James H.
_990962
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh021/00026735.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh021/00026735.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c589165
_d589165