000			03352cam a2200469 i 4500
001			21300922
003			NUST
005			20220825162059.0
008			191121t20182019caua b 001 0 eng d
010			_a 2018278426
015			_aGBB7J2192 _2bnb
016	7		_a018550512 _2Uk
020			_a9781491973790 _qpaperback
020			_a149197379X _qpaperback
035			_a(OCoLC)on1081164144
038			_aAzhar
040			_aEYM _beng _cEYM _erda _dOCLCO _dBDX _dDGW _dOCL _dDLC
042			_alccopycat
050	0	0	_aHF5415.15 _b.P388 2018
082	0	4	_a658.5 _bPER
100	1		_aPerri, Melissa, _eauthor. _997540
245	1	0	_aEscaping the build trap : _bhow effective product management creates real value _cMelissa Perri.
250			_aFirst edition.
260			_aSebastopol, CA : _bO'Reilly, _c2019
264		4	_c©2019
300			_axvi, 180 pages : _bcolor illustrations ; _c23 cm
336			_atext _btxt _2rdacontent _0http://id.loc.gov/vocabulary/contentTypes/txt
337			_aunmediated _bn _2rdamedia _0http://id.loc.gov/vocabulary/mediaTypes/n
338			_avolume _bnc _2rdacarrier _0http://id.loc.gov/vocabulary/carriers/nc
504			_aIncludes bibliographical references and index.
505	0		_aThe build trap. The value exchange system -- Constraints on the value exchange system -- Projects versus products versus services -- The product-led organization -- What we know and what we don't -- The role of the product manager. Bad product manager archetypes -- A great product manager -- The product manager career path -- Organizing your teams -- Strategy. What is strategy? -- Strategic gaps -- Creating a good strategic framework -- Company-level vision and strategic intents -- Product vision and portfolio -- Product management process. The product kata -- Understanding the direction and setting success metrics -- Problem exploration -- Solution exploration -- Building and optimizing your solution -- The product-led organization. Outcome-focused communication -- Rewards and incentives -- Safety and learning -- Budgeting -- Customer centricity -- Marquetly: the product-led company -- Afterword: Escaping the build trap to become product-led -- Appendix: Six questions to determine whether a company is product-led.
520			_a"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.
650		0	_aProduct management.
650		0	_aCustomer relations. _925304
650		0	_aSuccess in business.
650		7	_aCustomer relations. _2fast _0(OCoLC)fst00885533 _925304
650		7	_aProduct management. _2fast _0(OCoLC)fst01078225 _998522
650		7	_aSuccess in business. _2fast _0(OCoLC)fst01137062 _998523
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cLC
999			_c591095 _d591095