| 000 | 01491cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 15447857 | ||
| 005 | 20221005095949.0 | ||
| 008 | 080911s2009 enkae b 001 0 eng | ||
| 010 | _a 2008039201 | ||
| 015 |
_aGBA8C6450 _2bnb |
||
| 016 | 7 |
_a014794333 _2Uk |
|
| 020 | _a0749454849 (hbk.) | ||
| 020 | _a9780749454845 (hbk.) | ||
| 035 | _a(OCoLC)ocn256762264 | ||
| 035 | _a(OCoLC)256762264 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dBWKUK _dBWK _dCDX _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHD69.S8 _bG53 2009 |
| 082 | 0 | 0 |
_a658.046 _bGIB |
| 100 | 1 |
_aGibbs, Richard, _d1955- _999139 |
|
| 245 | 1 | 0 |
_aStrategic alliances & marketing partnerships : _bgaining competitive advantage through collaboration and partnering / _cRichard Gibbs and Andrew Humphries. |
| 246 | 3 | 0 | _aStrategic alliances and marketing partnerships |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2009. |
||
| 300 |
_axii, 235 p. : _bill., plans ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [227]-228) and index. | ||
| 650 | 0 |
_aStrategic alliances (Business) _999140 |
|
| 650 | 0 |
_aRelationship marketing. _912544 |
|
| 650 | 0 |
_aMarketing. _97291 |
|
| 700 | 1 |
_aHumphries, Andrew, _d1949- _999141 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008039201.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c591498 _d591498 |
||