000			02293cam a22003374a 4500
001			13596771
005			20221010153504.0
008			040518s2004 ilua b 001 0 eng
010			_a 2004011800
020			_a0810122251 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_aa-cc---
050	0	0	_aHF1604 _b.K45 2004
082	0	0	_a382.0951 _bKEL
245	0	0	_aKellogg on China : _bstrategies for success / _cedited by Anuradha Dayal-Gulati and Angela Y. Lee.
260			_aEvanston, Ill. : _bNorthwestern University Press, _c2004.
300			_axxv, 254 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aChina's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler ... [et al.] -- Coping with SARS / Angela Y. Lee.
650		0	_aBusiness enterprises, Foreign _zChina. _999718
651		0	_aChina _xForeign economic relations. _924603
700	1		_aDayal-Gulati, Anuradha. _999723
700	1		_aLee, Angela Y. _999724
710	2		_aKellogg School of Management. _999725
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/nwern051/2004011800.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/nwern051/2004011800.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c591631 _d591631