000			03554cam a22004578i 4500
001			21851059
003			NUST
005			20221018152915.0
006			m |o d |
007			cr |||||||||||
008			201213s2021 mau o 001 0 eng
010			_a 2020047907
020			_a9781647820879 _q(ebook)
020			_z9781647820862 _q(paperback)
038			_aAzhar
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aBF411
082	0	0	_a153.35 _223 _bREE
100	1		_aReeves, Martin, _eauthor. _9100679
245	1	4	_aThe imagination machine : _bhow to spark new ideas and create your company's future _cMartin Reeves and Jack Fuller.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c2021
263			_a2106
300			_a201p
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes index.
505	0		_aWhat is imagination? -- The seduction -- The idea -- The collision -- The epidemic -- The new ordinary -- The encore -- Artificial imagination? -- Epilogue: Rekindling imagination.
520			_a"A guide for mining the imagination to find powerful new ways to succeed We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. These steps are: Trigger: disrupt existing mental models and put ourselves in a more imaginative mindset, rethink: focus on "what could be" rather than "what is", act: create a feedback loop from the mind to the world and back again, amplify: spread an evolving idea to others to create collective imagination, codify: imagine a new organizational "machine" that will capture and exploit a new idea while leaving room for future reimagination, sustain: keep imagination alive to run and reinvent your company at the same time. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side"-- _cProvided by publisher.
563			_aPB
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aImagination. _932675
650		0	_aCreative ability in business.
650		0	_aSuccess in business.
700	1		_aFuller, Jack, _d1985- _eauthor. _9100680
776	0	8	_iPrint version: _aReeves, Martin. _tThe imagination machine _dBoston, Massachusetts : Harvard Business Review Press, [2021] _z9781647820862 _w(DLC) 2020047906
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cLC
999			_c591899 _d591899