000 01486cam a2200373 i 4500
001 18383430
005 20240910150432.0
006 m |o d |
007 cr_|||||||||||
008 141121s2014 nju ob 001 0 eng
010 _a 2014046067
020 _a9781118889787 (epub)
020 _a9781118889848 (pdf)
020 _z9781118889800 (hardback)
082 0 0 _a658.872,GLA
100 1 _aGlass, Russell,
_d1976-
_9103000
245 1 4 _aThe big data-driven business :
_bhow to use big data to win customers, beat competitors, and boost profits /
_cRussell Glass, Sean Callahan.
264 1 _aHoboken :
_bWiley,
_c2014.
300 _a1 online resource.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
650 0 _aInternet marketing.
_914674
650 0 _aBusiness communication.
650 0 _aOnline social networks.
_911373
650 0 _aConsumer behavior.
_914621
650 7 _aBUSINESS & ECONOMICS / Marketing / Research.
_2bisacsh
_9103001
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
_9103002
650 7 _aBUSINESS & ECONOMICS / Consumer Behavior.
_2bisacsh
_9101772
700 1 _aCallahan, Sean,
_d1965-
_9103003
776 0 8 _iPrint version:
_aGlass, Russell, 1976-
_tBig data-driven business
_dHoboken : Wiley, 2014
_z9781118889800
_w(DLC) 2014044832
856 4 0 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118889800.jpg
942 _2ddc
_cREF
999 _c611467
_d611467