000			02108cam a22004578i 4500
001			23392881
003			NUST
005			20250414173418.0
006			m |o d |
007			cr_|||||||||||
008			231117s2024 nju o 001 0 eng
010			_a 2023053750
020			_a9781394187300 _q(epub)
020			_a9781394187317 _q(adobe pdf)
020			_z9781394177103 _q(paperback)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5415.13
082	0	0	_a658.802 MCD _223/eng/20231117
100	1		_aMcDonald, Malcolm, _eauthor. _9128657
245	1	0	_aMarketing plans : _bprofitable strategies in the digital age / _cMalcolm McDonald, Hugh Wilson, Dave Chaffey.
250			_aNinth edition.
263			_a2403
264		1	_aHoboken, NJ : _bWiley, _c2024.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aRevised edition of Marketing plans, 2016.
500			_aIncludes index.
520			_a"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aMarketing _xManagement. _914676
650		0	_aMarketing _xPlanning. _9128658
700	1		_aWilson, Hugh, _d1962- _eauthor. _9128659
700	1		_aChaffey, Dave, _d1963- _eauthor. _9128660
776	0	8	_iPrint version: _aMcDonald, Malcolm. _tMarketing plans _bNinth edition. _dHoboken, NJ : Wiley, 2024 _z9781394177103 _w(DLC) 2023053749
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c613566 _d613566