000			02935cam a22003978i 4500
001			21655605
003			NUST
005			20250414182856.0
008			200807s2021 enk b 001 0 eng
010			_a 2020036142
020			_a9780367428815 _q(hardback)
020			_a9780367428822 _q(paperback)
020			_z9780367855703 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.1255 _b.S89 2021
082	0	0	_a658.827 FOR _223
245	0	0	_aSustainable branding : _bethical, social, and environmental cases and perspectives / _cedited by Pantea Foroudi and Maria Palazzo.
263			_a2012
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2021.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts - People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world"-- _cProvided by publisher.
650		0	_aBranding (Marketing) _9128667
650		0	_aMarketing _xEnvironmental aspects. _9128668
650		0	_aMarketing _xSocial aspects. _9128669
700	1		_aForoudi, Pantea, _d1974- _eeditor. _9128670
700	1		_aPalazzo, Maria, _eeditor. _9128671
776	0	8	_iOnline version: _tSustainable branding _dAbingdon, Oxon ; New York, NY : Routledge, 2021. _z9780367855703 _w(DLC) 2020036143
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c613571 _d613571