000 01193pam a2200301 a 4500
001 1106241
003 NUST - PNEC
005 20170116181138.0
008 930318s1993 nyua b 001 0 eng
010 _a 93015395
020 _a0471572268 (acidfree paper) :
040 _aDLC
_cLIBRARY
_dDLC
050 0 0 _aHF5415.153
_b.T48 1993
082 0 0 _a658.575 THO
100 1 _aThomas, Robert J.,
_d1944-
245 1 0 _aNew product development : managing and forecasting for strategic success /
_cRobert J. Thomas.
260 _aNew York :
_bJ. Wiley,
_cc1993.
300 _axiv, 352 p. :
_bill. ;
_c26 cm.
440 4 _aThe Portable MBA series
504 _aIncludes bibliographical references (p. 319-338) and indexes.
650 0 _aNew products
_xManagement.
_xIME
650 0 _aNew products
_xMarketing
_xForecasting.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley034/93015395.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix05/93015395.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c70353
_d70353