| 000 | 00741 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0256209829 | ||
| 040 |
_aDLC _bDLC |
||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : a global-managerial approach _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1998. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill, ; _c28 cm. + _e1 computer laser optical disc (4 3/4 in.) |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 500 | _aIncludes index. | ||
| 538 | _aSystem requirements for accompanying computer disc: Windows 95 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 942 |
_cBK _k658.8 PER _2ddc |
||
| 999 |
_c8751 _d8751 |
||