| 000 | 00893 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0333987896 | ||
| 040 |
_aDLC _bDLC |
||
| 100 | 1 | _aLancaster, Geoffrey, | |
| 245 | 1 | 0 |
_aMarketing _cGeoff Lancaster and Paul Reynolds. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _c2003. |
||
| 300 |
_axii, 434 p. : _bill. |
||
| 520 | 1 | _a"This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet marketing and customer relationship management. As such, it makes ideal background reading both for practitioners and those studying more specialist marketing courses."--BK JACKET. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 | _aReynolds, Paul. | |
| 942 |
_cBK _k658.8 LAN _2ddc |
||
| 999 |
_c8757 _d8757 |
||