Electronic marketing : (Record no. 343580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01270 a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030211077 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030211072 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 1046 |
| -- | 1046 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reedy, Joel. |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic marketing : |
| Remainder of title | integrating electronic resources into the marketing process / |
| Statement of responsibility, etc. | Joel Reedy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [S.l.] : |
| Name of publisher, distributor, etc. | Houghton Mifflin Harcourt (HMH), |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 466 p. ; |
| Dimensions | 28 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The dryden press series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | OVERVIEW This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schullo, Shauna. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Kenneth. |
| 830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The dryden press series in marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0030211077/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0030211077/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211077">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211077</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | NBS |
| Koha item type | Book |
| Call number prefix | 658.872 REE |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library (CL) | Central Library (CL) | 08/28/2013 | 1 | 658.872 REE | NBS5911 | 03/31/2017 | 03/29/2017 | 08/28/2013 | Book |