Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy.
Series: The dryden press series in marketing: Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 2000Edition: 1st edDescription: 466 p. ; 28 cmISBN: 0030211077; 9780030211072Online resources: Amazon.com | Amazon customer reviews Summary: OVERVIEW This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.872 REE (Browse shelf) | Available | NBS5911 |
Total holds: 0
Hardcover.
OVERVIEW This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.
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