Marketing / James H. Myers.
Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1986Description: xx, 597 p. : ill. ; 25 cmISBN: 007044207X :Subject(s): MarketingDDC classification: 658.8,MYE
Contents:
PART-1: Introduction to Marketing (Page-4) PART-2: The Framework for Effective Marketing Planning (Page-56) PART-3: Understanding Consumer and Organizational Markets (Page-159) PART-4: Planning the Marketing Mix (Page-257) PART-5: An Expanded View of Marketing (Page-495).
| Item type | Current location | Home library | Shelving location | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.8,MYE (Browse shelf) | Link to resource | Available | Almirah No.55, Shelf No.3 | MCS5989 |
Total holds: 0
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| 658.872,LAU E-commerce 2017 : business, technology, society / | 658.8,HEH Product management : marketing in a changing environment / | 658.8,KOT Marketing management / | 658.8,MYE Marketing / | 658.8,PER Essentials of marketing : a global-managerial approach / | 658.562 ,ALW Statistical process analysis / | 658.99 ,STO Building economy : design, production, and organisation : a synoptic view / |
PART-1: Introduction to Marketing (Page-4) PART-2: The Framework for Effective Marketing Planning (Page-56) PART-3: Understanding Consumer and Organizational Markets (Page-159) PART-4: Planning the Marketing Mix (Page-257) PART-5: An Expanded View of Marketing (Page-495).
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