Subliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK) Dave Lakhani.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xxii, 202 p. ; 23 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0470243368 (cloth/cd-rom); 9780470243367 (cloth/cd-rom)Subject(s): Marketing -- Psychological aspects | Subliminal advertising | Subliminal projection | E-BOOKDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
| Item type | Current location | Home library | Collection | Call number | URL | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | NFIC | 658.8 LAK (Browse shelf) | Link to resource | Available | MCSEB-2339 |
Total holds: 0
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| 658.562 KEK The power of ultimate Six Sigma (E-BOOK) | 658.8 Smart Selling on the Phone and Online (E Book) | 658.8/3 Beyond listening :(E Book) | 658.8 LAK Subliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK) | 658.8 MUL Email marketing (E-Book) | 658.8 SAK International marketing (E-Book) | 658.802 DAV The shift : |
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
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