Pro logo (E-BOOK) [Elektronisk resurs] : Brands as a factor of progress / Michel Chevalier, Gerald Mazzalovo.
Publisher: Basingstoke, Palgrave Macmillan, 2003Description: 304 pISBN: 0230508898; 0230508898; 9780230508897Subject(s): Business and Management | Sales & marketing management | E-Book
Contents:
Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization.
| Item type | Current location | Home library | Collection | Call number | URL | Status | Date due | Barcode | Item holds |
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Military College of Signals (MCS) | Military College of Signals (MCS) | NFIC | Link to resource | Available | MCSEB-3302 |
Total holds: 0
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Originally published in: 2003.
Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization.
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