Marketing builder express / Inc. JIAN Tools for Sales.
Publisher: [S.l.] : South-Western College Pub, 1997Edition: 1st edDescription: 176 p. ; 28 cmISBN: 0538875747; 9780538875745DDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: This Express Version of MarketingBuilder by JIAN presents the essential elements of a marketing plan. Instructions, worksheets, and software templates have been condensed to focus on the basics of creating and implementing a marketing plan. Students are guided step-by-step through the preparation of each section of a marketing plan: market analysis, marketing communications and sales plan. Using the Express software templates and spreadsheets, students generate a complete marketing and sales plan.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 MAR (Browse shelf) | Available | NBS3119 |
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| 658.8 MAR Marketing places europe : | 658.8 MAR Marketing | 658.8 MAR Marketing | 658.8 MAR Marketing builder express / | 658.8 MAR Marketing / | 658.8 MAW Big business marketing for small business budgets / | 658.8 MAZ The marketing challenge / |
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This Express Version of MarketingBuilder by JIAN presents the essential elements of a marketing plan. Instructions, worksheets, and software templates have been condensed to focus on the basics of creating and implementing a marketing plan. Students are guided step-by-step through the preparation of each section of a marketing plan: market analysis, marketing communications and sales plan. Using the Express software templates and spreadsheets, students generate a complete marketing and sales plan.
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