Marketing management : text and cases / John A. Quelch.
Publisher: [S.l.] : McGraw Hill Higher Education, 2001Edition: International student edition edDescription: 392 p. ; 26 cmISBN: 0071123288; 9780071123280Online resources: Amazon.com | Amazon customer reviews Summary: This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 DOL (Browse shelf) | Available | NBS6310 | ||
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Central Library (CL) | Central Library (CL) | 658.8 DOL (Browse shelf) | Available | NBS4956 | ||
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Central Library (CL) | Central Library (CL) | 658.8 DOL (Browse shelf) | Available | NBS4873 | ||
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Central Library (CL) | Central Library (CL) | 658.8 DOL (Browse shelf) | Available | NBS6409 |
Total holds: 0
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This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
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