Global business game : a simulation in strategic management and international business / Joseph Wolfe.
Publisher: [S.l.] : South-Western Educational Publishing, 1999Edition: Bk&CD-Rom edDescription: 191 p. ; 27 cmISBN: 0324003749 (paperback); 9780324003741 (paperback)DDC classification: 658.40352 Online resources: Amazon.com Summary: Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.40352 WOL (Browse shelf) | Available | NBS5914 |
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| 658.4034076 TAH Operations research : an introduction | 658.4034076 TAH Operations research : an introduction | 658.40352 PID 1984 Computer Simulation in Management Science | 658.40352 WOL Global business game : | 658.4036 BEN Facilitating with ease! : | 658.4036 JUS The facilitator's fieldbook | 658.4036 MAR How great decisions get made : |
Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.
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